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our story

In 2015, Big Rapids resident Brooke Bentley purchased Natural Beauty Salon & Spa in hopes of providing an upscale salon experience with small-town charm.

“I feel incredibly lucky to be able to own a business in the town I was raised in. Natural Beauty is a happy space, filled with caring, hardworking stylists that make each client feel comfortable and confident when they leave. That’s all I could hope for in a beauty salon, and I’m proud to be the owner and a member of this great team of women.”
Brooke Bentley, Owner

SALON MISSION

Natural Beauty’s mission is to provide each client who walks through the door a top-quality experience—whether it be their first visit or their 100th. We pride ourselves on excellent customer service and want every client to leave the salon feeling like a million bucks. 

COMMUNICATION & EDUCATION

We believe that communication and education are key to creating a welcoming environment and an unforgettable experience. Our stylists are each licensed and are required to complete an in-salon training course before starting on our floor. 

Each appointment will start with a thorough consultation where our stylist will listen and come up with a plan to help you reach your specific needs. 

Every year our team learns a new trick of the trade to provide new and upcoming services to our clients. Education is important to the salon and will always be a top priority to our team. 

BEST PRACTICES FOR OUR ENVIRONMENT 

Natural Beauty strives to reduce its carbon footprint as much as possible. We recycle and reuse wherever we can, and we use eco-friendly cleaning products and practices. 

We use Kevin.Murphy products (packaged with recycled ocean waste) and Eleven products (packaged with recyclable plastics). Both product lines are PETA approved, cruelty free, paraben and sulphate free, and are sourced with essential oils and natural ingredients.

GIVING BACK

We believe in giving back to the community that supports us. Over the years Natural Beauty has donated to a variety of charities including the Alliance for the Great Lakes and our local area schools and athletics.

SCHEDULE NOW

Ready to schedule an appointment? Give the salon a call at 231.527.1214 and our receptionist would be happy to schedule you.

Hair Stylists

In order of years of salon experience

  • Amber Jorgensen

  • Brooke Bentley

  • Brooklyn Lackney

  • Larissa Folkema

  • Landrie Lapreze

Nail Technician:

  • Kim Hoisington

  • (coming soon) KELSIE FORBES